Xavier University Social Outreach partnered with Soup of the Day in mentoring a new breed of Entrepreneurs.  The concept framework is to do business while addressing social problems honing the entrepreneurial spirits of the students while embarking into this business activities having in mind that profit is not the ultimate consideration but a means for sustainability.

How we can achieve this goal?  The Student Entrepreneurship Program Participants will be selected to be grouped based on their interests and skills.  They will run a food kiosk business called Soup of the Day in the four campuses of Xavier University Ateneo CDO.  They will go through a process of conceptualizing, developing, sourcing, production, distribution, selling and managing the whole business cycle within a period of one year.  Every year thereafter, a new batch will continue running the business.   The participants will be learning the importance of organic farming as they work with community based livelihood who is planting the organic ingredients of their products. 

The Bayanga Elementary and High School has been chosen to benefit from this operation. The beneciaries will be planting hersb and vegetables that they  can supply to SOD SEP as well as using it in their Bayanga kiosk operation.

Learning while Earning, Earning while Helping, Teaching while providing Solution to Social problems through experiential and participatory methodology anchored on Social Entrepreneurship makes this project sexy, interesting and exciting.

A loop of producers, social entrepreneurs, social investors and consumers is created in this concept to ensure sustainability of the project.  Support from the government and other agencies is looped as well. 


GreenMinded Fellows dared to take the road not taken. It will shake the traditional approach, making livelihood projects run on a corporate set-up to ensure it's success, back to back with reflow to the environment, promotes and preserve culture and heritage of the communities helped.

GreenMinded is a group of talented, successful yet unselfish individuals who run their own business on a social entrepreneurship framework, fusion their resources and abilities to make a difference, giving no room for failure for they have all the ingredients of making anything they touched a success! So contagious that the community empowered can pay forward through mentoring other in need communities, whether in preservation of culture and heritage or in the livelihood empowerment or both.

Fellows who immersed themselves in the real business world and touch based with communities, understanding their needs, weaknesses and limitations , empathizing the sufferings caused by exploitation. The fellows have the strength and conviction to tell the rest to back off and give the needy a chance for fair equity and fair trade.

The GreenMinded Fellows dare to come face to face to the cartels enslaving the needy. Their ultimate challenge is orchestrating a community sustainable livelihood anchored on Social Entrepreneurship, a pioneering system based on fair equity, from production to market benefiting every home through empowerment holdings the hands of the beneficiaries as they start learning to walk through theories and practice, a participatory learning experience made possible through trust and capacity build up.

The GreenMinded Fellows: Ferdinand Cruz (honorary chairman), Mary Jean Netario-Cruz (Executive Director), Josephine Ortiz (Operation Director), Dante Soriano (Finance Director) Noemi Pamintuan - Jara ( Project Director) Jet Abugan (Sales/Promotion and Marketing Director), Arlyn dela Cruz (Business Development Director) and Espie Benico (Accounting Director)

KIDS Foundation headed by Atty. Karina Tanega went out of their way to visit the Miarayon KIDS.  Miarayon is about 8 hours away from CDO.  KIDS was assisted by Edmund del Castillo, Exec. Director of LSED, Jean Netario-Cruz, GM of SOD and Exec. Dir of GreenMinded and Ferdinand Cruz, Exec. Dir of EASTI.  Lito Ramos of Sta. Teresita Foundation for the KIDS of Miarayon is the coordinator for the School Supplies for Abel and Edmund for the Sta. Teresita.  Jean Cruz coordinated for the Daraghuyan in Malaybalay City.

Miarayon other than being far from CDO is also known as the warrior Tribe, the Talaandig.  We were warned but the group has all the courage of Father Dario, the Parish priest in Miarayon was with us.  The face of the people when we asked for the Miarayon direction shows that there was a tale of how frightful the place is being known as warriors domain.  Being to a place is far opposite from hearing the tale from the hearsays.  The place is so peaceful and enchanting.  The beauty is magnificent.  The Talaandigs are friendly yet it is true that they are armed to protect themselves from people who brings only misery to their place.  Miarayon has been raped byt the loggers.  Only a few trees were left.  Landscape of a previous volcano eruption made the place fertile that it is a perfect place to grow vegetable.  But then another problem is being experienced by the farmer here.  The middlemen who exploits them through financing their farming.  They almost earn nothing.  GreenMinded allies is exploring how to help the farmers for their livelihood, fair trade and fair equity.  Father Dario and Green Allies has been exploring the coffee of Miarayon to be its major banner.  Miarayon produces Arabica Coffee, known for its flavour and better price.  It has a huge market demand only if produces right.  Ferdinand Cruz' has assessed the place and the people that the idea can be done.

KIDS distribution of the school supplies to the beneficiaries were delivered on target.  The activity were sealed by the exciting white river rafting in CDO, a reward for everyone who cares.