Soup of the Day (SOD) is our entry point to communicate the initiative we are trying to accomplish.  Because of the Soup of the Day concept, I have evolved and entered the world I once thought of as only a field of dreams.  A field wherein only I can see but I was wronged.  This field of dreams is for real and together with the people who believe in the concept, we are making it a reality to spell the difference.
Helping the needy through a mechanics that is acceptable with the haves is something to think out of the box.  We have to be creative but very effective. No false hope, no hidden motives and most of all no DOLE OUT.
With this thought,  fishFUD (Food for Upland Dwellers) was born.  Anchored with the ridge to reef connection, we come up with a business idea, a micro enterprise approach where the fish farmers and the Indegenous Peoples in Mt. Kitanglad are the key players.  The Department of Agriculture through its BFAR Mariculture Farm in Balingasag CDO, Malaybalay LGUs, DENR, PMBI, Xavier Estate Research Studies, Sambdhana Institute and Kitanglad Integrated NGOs (KIN) with us the Project Management Team are one in this direction,  making it a reality.
Corporate social responsibilities is hard enough to pound in the heads of the “Haves” in the real sense of the word. Most corporations have been seeking ways to go around this and use it for their own financial advantage and benefits. What our vision on this is that they treat “social responsibilities” as real social responsibilities not as a buzz word and feel good thing for the “haves” consciences. People in the coastal areas using the eco-services of the marine habitat do not at present care of what happens in the forest regions if they do not get affected as we are mostly use to being reactive to situations and will only act when we encounter problems.
The perception of the lowlanders that they have to give a dole out because their brothers the upland dwellers are lazy and untrustworthy as this is a prevalent train of thoughts at present and this needs to be change. We need to prove and change this perception to upland dwellers being responsible and industrious. We need to show the lowlanders that even for food our bothers in the upland works for it and at the same time protect the forest that will affect the livelihood of the lowland people.
There is also a perception that most NGO’s just extend their hands for grants and when they get grants only thick reports passing a paper weight test is produce with no visual real economic empowerment felt by the beneficiaries. This too has to change and I see KIN as the catalyst for this to change. THIS MUST BE EMPHASIZE AND THIS MUST BE DONE BY EXAMPLES.
FUD is just our stepping stone for bigger projects. We need a model badly and this is the model and since the National Government is now reaching out and willing to help we need to take advantage of this and KIN must move on this fast.
We have entered the field where dreams can be real.  People together in one direction will achieve the goal, proving once again good intention powered with joint effort to make it real will move mountains adjoining it to the ocean that once has never given thought of its connectivity.



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